Subject name |
Strategic Planning, General Management and Operations Management |
Study |
Master in Business Administration |
ECTS |
3 |
Four-month period |
Second four-month period, second module |
Type of subject | Compulsory |
This course introduces students into the formal process of Strategic Management. It provides them with the basic techniques and concepts to allow formulation, evaluation and implementation of strategy in a firm. The course is divided into six units with a strong emphasis on the notions of “strategic position” and “strategic choices”. The first unit presents the basic concepts in Strategic Management. The next two units (2 and 3), feature different aspects of the analysis of the environment, internal analysis, basic values and orientation of the firm and interest group analysis. Unit 4 and 5 revolve around the concept of “strategic choices” at both business and corporate level. Finally, unit 6 explores questions related to the evaluation of a strategy and its implementation such as organizational structure, management processes and strategic change.
General Competences
Specífic Competences
Transversal Competences
Unit 1. Introduction to Strategy
Introduction
What is Strategy?
Strategic Management
Master Class
Unit 2. Stakeholders, Corporate Government and Corporate Values
Introduction
Stakeholders
The corporate governance
Values, mission, vision and objectives
Corporate Social Responsibility
Business Ethics
Master Class
Unit 3. External and Internal Analysis
Introduction
The general environment
Industries and sectors
Competition and markets
Resources and capabilities of the firm
Capabilities to obtain and maintain competitive advantage
Diagnose of strategic resources and capabilities
DAFO
Master Class
Unit 4. Business level Strategy
Introduction
Strategy and competitive advantage
Cost and differentiation
The strategic clock
Sustainability of competitive advantage
Master Class
Unit 5.Corporate Level Strategy
Introduction
Growth directions
Reasons to diversify
Growth methods
Bibliographical References
Master Class
Unit 6. Implementation of Strategy: The Operations Management
Introduction
Evaluation of strategy
The implementation of strategy
Structures
Organisational processes
Management of strategic change
The operational (functional) strategies
Strategic control: The Balanced Score Card
Master Class
The different tasks and activities programmed during the semester have been developed with the goal of adapting the learning process to the different capabilities, necessities and interests of the students.
The activities included in the subject are:
In the weekly program you can find the specific tasks you need to complete in this subject.
These activities are combined with the following aspects:
The hours dedicated to each activity are detailed as follows:
Assignments |
Hours |
Assistance to virtual classes |
10 |
Basic material study | 14 |
Additional resources readings |
9 |
Task and practice cases | 19 |
Self-evaluation test |
13 |
Individual and group tutoring |
13 |
Collaborative work, forums, debates, etc. | 12 |
Master's Dissertation work development | - |
Final evaluation | - |
Total |
90 |
Basic bibliography
The necessary texts for the study of this subject have been elaborated by UNIR and are available in a digital format to consult, download or print inthe virtual classroom.
The evaluation system is based on the following numerical chart:
0 - 4.9 |
Suspenso (D) |
(SS) |
5.0 - 6.9 |
Aprobado (C) |
(AP) |
7.0 - 8.9 |
Notable (B) |
(NT) |
9.0 - 10 |
Sobresaliente (A) |
(SB) |
The grade is made up of two components:
On-site final exam (60%). At the end of the semester, you need to assist a mandatory on-site final exam. You need to pass the final exam so the grade obtained from the assignments (continuous assessment) is summed up to the final grade of the subject.
Continuous assessment (40%): this type of assessment will be measured through the different assignments you need to complete during the course:
Remember that you can check the points (value) of each assignment in the weekly program.
Assessment method |
Min. Score |
Max. Score |
Participation in forums, classes, etc. |
0% |
15% |
Task, practice cases and activities |
0% |
15% |
Additional readings |
0% |
10% |
On-site final exam |
0% |
60% |
José Manuel Garaña
Education: José Manuel Garaña holds a PhD in Economy at URJC University (2016). He previously achieved a Master in Business Organization (2013) at URJC University, a MBA (1998) in Hass School of Business, and a MBA (1994) at Complutense University of Madrid. Before that, he graduated in Communication at Complutense University of Madrid.
Professional experience: José Manuel Garaña has experience in both the business and education fields. He has been working as a university professor at ESIC Business and Marketing School since 2012. Moreover, he has experience as Account Manager at McCann-Erickson (1993-1996) and as International Commercial Manager at Grupo Bergé (1998-2012). And last but not least, since 2012, he is the founder and CEO of Spain International Products.
Lines of research: José Manuel Garaña has published several articles on Internationalization and Dynamic Capabilities, Marketing and Internationalization, and Cultural Marketing.
Studying online means you can organize your study as you wish, as long as you meet the due dates of the different assignments (activities, tasks and tests). In order to help you, we propose the following steps:
Remember that in the virtual classroom of the master you can check how the different tools of the virtual classroom work: email, forum, online classes, sending the tasks, etc.
Please, take into account the following tips…
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