Subject name |
Management in Technological Environments |
Study |
Master in Business Administration |
ECTS |
3 |
Four-month period |
Second module |
Type of subject | Compulsory |
Technology is the set of tools, procedures and other arrangements that allow human beings to change the conditions of the environment in order to satisfy their needs. It has a deep impact on the products that an organization develops, produces and distributes. The life cycle of products is shortened and, therefore, the way products are made and released into the markets changes. Technology has also a great impact on the processes of the organization because new technologies are introduced into almost all the areas of organization including supply chain, human resources, finances and others.
Organizations focused on technology or those that have an intensive use of it in their operations show distinct management approaches when compared to traditional organizations. Understanding these approaches and having an open mind to know how to use them is a strategic need for any successful manager.
Innovation is the application of better solutions that meet market needs. It is a vital ingredient of success of any business that can keep organizations ahead of their competitors. New technologies provide organizations with far more business opportunities than any other means. Therefore, to achieve success in the market the organization should have the ability to strategically manage change. Innovation is not just about having good ideas but making them successful. Ideas need to be managed and continuously improved. Innovation requires an ability of understanding and anticipating markets and technologies. Therefore, it is vital to know key mechanisms to promote innovation; recognize and pursue business opportunities connected with it.
General Competences
Specífic Competences
Transversal Competences
Unit 1. Management of Innovation and Innovative Thinking
Presentation
Introduction, definition, concepts and drivers of innovation
Disruptive innovation and sustainable development
Innovation and entrepreneurship
Innovation through R&D departments
Adoption of innovative ideas by society
Innovation as a business strategy
Innovation through organizational routines
Innovation through network collaboration
Open innovation
Bibliographical References
Master Class
Unit 2. Innovation Methodology
Presentation
Sources for innovative opportunities
Innovation patterns that generate ideas
The architecture of innovation and creation theory
Bibliographical References
Master Class
Unit 3. R-D-i and Product Portfolio
Presentation
Product Life-Cycle
Link between product life-cycle and innovation
Not invented here syndrome
Bibliographical References
Master Class
Unit 4. The Impact of Innovation
Presentation
Impact on people
Impact on products, services and technologies
Impact on processes
Challenges when organizations face innovation
Bibliographical References
Master Class
Unit 5. Benefits of Technology Management
Presentation
Intellectual Property (IP)
Patents in the business strategy
Technological standards
Bibliographical References
Master Class
Unit 6. Policies and Innovation Strategies
Presentation
Innovation strategies of successful organizations
Importance of technological forecasting
Three governance models
National and regional innovation systems
Bibliographical References
Master Class
The different tasks and activities programmed during the semester have been developed with the goal of adapting the learning process to the different capabilities, necessities and interests of the students.
The activities included in the subject are:
In the weekly program you can find the specific tasks you need to complete in this subject.
These activities are combined with the following aspects:
The hours dedicated to each activity are detailed as follows:
Assignments |
Hours |
Assistance to virtual classes | 10,0 |
Basic material study | 14,0 |
Additional resources readings | 9,0 |
Task and practice cases | 19,0 |
Self-evaluation test | 13,0 |
Individual and group tutoring |
15,0 |
Collaborative work, forums, debates, etc. | 10,0 |
Master's Dissertation work development | - |
Final evaluation | - |
Total |
90 |
Basic bibliography
The necessary texts for the study of this subject have been elaborated by UNIR and are available in a digital format to consult, download or print inthe virtual classroom.
The evaluation system is based on the following numerical chart:
0 - 4.9 |
Suspenso (D) |
(SS) |
5.0 - 6.9 |
Aprobado (C) |
(AP) |
7.0 - 8.9 |
Notable (B) |
(NT) |
9.0 - 10 |
Sobresaliente (A) |
(SB) |
The grade is made up of two components:
On-site final exam (60%). At the end of the semester, you need to assist a mandatory on-site final exam. You need to pass the final exam so the grade obtained from the assignments (continuous assessment) is summed up to the final grade of the subject.
Continuous assessment (40%): this type of assessment will be measured through the different assignments you need to complete during the course:
Remember that you can check the points (value) of each assignment in the weekly program.
Assessment method |
Min. Score |
Max. Score |
Participation in forums, classes, etc. |
0% |
15% |
Task, practice cases and activities |
0% |
15% |
Additional readings |
0% |
10% |
On-site final exam |
0% |
60% |
Kateryna Bondar
Education: Kateryna Bondar holds a PhD in Technology and Innovation Management (2013) at the University Bw Munich. She previously studied a MSc in Business Studies (2009) at the University of Amsterdam, and a MSc in Computer Science (2010) at the National Aviation University of Ukraine, specializing in Internet Technologies. Before that, she studied a BSc in International Economics (2009) at Kyiv National Economics University, specializing in International Economic Relations; and a Bsc in Computer Science (2008) at the National Aviation University of Ukraine, specializing in computer programming.
Professional experience: Now working at UNIR, she has worked in other educative institutions as a researcher and professor as for example at the Center for Technology and Innovation Management (CETIM) at the University Bw Munich, at the Innova Institute at La Salle (BES) and as a visiting researcher at the Royal Philips Electronics in Netherlands. She has also worked as commercial officer at the Embassy of the Kingdom of the Netherlands in Ukraine, and as assistant of Project Manager at the British Council in Ukraine. She has also experience as international coordinator at the West London YMCA and as assistant at UNICEF.
Lines of research: Technology Management, Innovation Management, Entrepreneurship, New Ways of Work, Consulting, Strategy and Organization.
Studying online means you can organize your study as you wish, as long as you meet the due dates of the different assignments (activities, tasks and tests). In order to help you, we propose the following steps:
Remember that in the virtual classroom of the master you can check how the different tools of the virtual classroom work: email, forum, online classes, sending the tasks, etc.
Please, take into account the following tips…
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