Subject name

Final Project
Study International Executive Master in Business Administration (IEMBA)
Four-month period Third four-month period
Type of subject Compulsory


During the last part of the IEMBA program each student will have to complete a Final Project which is the facto a Master's Thesis (MT). This MT will consist on the preparation of a Business Plan: an individual project developed under the advice and guidance of a Professor-Tutor. This final project will allow the students to use and show the knowledge and tools acquired throughout the complete IEMBA program.

A thorough Business Plan which includes a Feasibility Analysis is a key business tool that helps establish the difference between an occurrence and a reasonable business idea. The use of the set of tools learnt during the Program will help systematize the process that needs to follow in order to bring an abstract idea into a feasible business plan with a strong financial justification. Thus, two essential objectives of the IEMBA Master’s Thesis are to develop the student’s capabilities for in-depth analysis and decision making.



This project has an important educational justification as it develops of a number of competences:

General competences

  • GC1. To control and to integrate the techniques, instruments and methods of management needed in the development of the professional activity.
  • GC2. To delve into the business management and into the different administration areas.
  • GC3. Recognize and evaluate the impact of relevant variables to achieve the organizational objectives in business management.
  • GC4. That the students can communicate their conclusions, present their projects, results, plans, the knowledge and the reasons that support them before a specialized or an ordinary public in a clear and in an ambiguity free manner.
  • GC5. That the students are able to integrate their knowledge in the different working areas of the business with information, usually incomplete or limited, in the business environment in order to manage the decision making and troubleshooting processes through complex and multidisciplinary situations.

Specific competences

  • SC12. To understand the functional organization of the business. Areas interrelation. To identify and to understand the factors and dimensions that belongs to the functional part of the business, and the features of its administration system.
  • SC18. To be able to search and structure the information from different sources, to interpret the results obtained and to elaborate commercial reports and marketing plans.SC29. Bring rationality and ethical and social responsibility commitment to business management. Understand the concept of corporate social responsibility.

Transversal competences

  • TC6. To communicate efficiently, in a structured and organized manner, the most relevant aspects of a project.
  • TC8. To ease the process of transition to the business professional career.
  • TC9. To provide the students with learning skills that will allow them to continue their studies in an autonomous manner.

MT Structure


The IEMBA MT may vary in size and structure depending on the area of knowledge, the matter at hand, or techniques applied. However, each work needs to conform to a set of minimum standards and common contents.

The MTs should have an extension between 40 pages (excluding annexes) and 60 pages (including annexes), and they shall comply with the following requirements:

  • Cover: conform to the model provided by UNIR
  • Summary: a brief summary (max. 150 words) shall be included. This summary will provide information to attract investors and gather support for the project by stating the essence of the project, its economic magnitudes, and the returns expected.
  • Key words: a line of key words (max. 5) will be included. These words will represent the business area object of the work, as well as the work’s theme.
  • Index: the work must have a properly paginated index.
  • References: the student must use the APA norms to cite all used sources (books, articles, etc.).
  • Page format: the work shall be written in A4 format, printed on one side of the paper, and keep the following margins: Left: 35mm., Right: 15mm., Top & Bottom: 25mm.
  • Font: Arial 11 points.
  • Titles, sections and subsections: Arial and a maximum of 18 points.
  • Line spacing: 1.5.
  • Pages must be numbered and should include the student's name and degree to be obtained.

Although the MT varies in content, there is a template you must follow and there are also common guidelines to structure the content:

  1. Introduction: description of the project and justification of the business plan proposed by the student including the key objectives.
  2. External and internal analysis: use of the learnt tools to analyze the overall environment of the project that is being proposed.
  3. Marketing Plan: analysis of the key marketing objectives and description of the strategies that shall be developed to achieve these objectives.
  4. Operations Plan: description of the production phases if a product needs to be manufactured or the processes if a service is under study.
  5. Human Resources: consideration of the key elements related to Human Resources aspects and the needed organizational structure for the given business plan.
  6. Financial Plan: financial analysis and economic feasibility of the proposal (pro-forma statements, valuation, use of ratios, etc. as needed).
  7. Conclusions: presentation of the conclusions derived from the above analysis to assess the economic viability of the proposed project and recommendations.
  8. Limitations, main threats, and opportunities: limitations, risks and threats found and contingency plans.
  9. References: all citations included in the final project must be included in the references section. Therefore, the use of any sources has to be referenced in this project. References and citations must follow the APA style. To obtain further information on this please see “Master’s Final Project development” in the virtual campus.


To present the MT the student must have previously enrolled in the course: Master's Thesis. Once this is done, the MT memory as well as the attachments must be submitted by the deposit (submission activity) of these in the section Activities on the date specified in each call.

The student will record a video no less than 20 minutes no more than 30, where the project is summarized and defended. This will be done using Adobe Connect Technology and with the support of the Technical Support Department. Students must upload the Consent Document filled in the activity called Defense (only IEMBA), in the section Activities

The authorization of the MT director is mandatory if the student plans to use unconventional software.


Evaluation and grades

Criteria for the evaluation

The evaluation of the MT is done according to three aspects:

  • Organization (20% of the grade): refers to the structure and organization of the MT.
  • Presentation (30% of the grade): values clarity in the oral presentation of the Thesis and the written report including the capacity for synthesis, and analysis.
  • Content (50% of the grade): evaluates the technical aspects of the work (the correct use of tools, estimations, and so on).
Evaluation system

The final grade assigned to the MT will be given based on a numerical scale from 0 to 10 with one decimal. This grade should be added to the corresponding qualitative rating.

0 – 4, 9
5,0 – 6,9
7,0 – 8,9
9,0 – 10

If honors are to be given, these should be noted with an A+.