Esquema de Estadísticas

Última revisión realizada: 19/10/2020 |
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Subject name: | Strategic Management |
Study: | Master in Business Administration |
ECTS | 6 |
Four-month period: | First four-month period |
Type of subject: | Compulsory |
The main objective of this subject is for the student to understand the importance of companies having an explicit strategy defined, communicated and related to the General Management of the company and the Operational Management or functional areas.
The student after completing the subject must be able to formulate business strategies using several Advanced Strategic Planning Tools simultaneously. Therefore, he/she must know how to choose the Strategic Planning tools appropriate to the company, environment and specific sector. Apply them and extract from the biased and partial visions by the intrinsic limitation of the tools the strategic lines of action and specify a strategy for the company to aspire to the achievement of a sustainable competitive advantage.
The different tasks and activities programmed during the semester have been developed with the goal of adapting the learning process to the different capabilities, necessities and interests of the students.
The activities included in the subject are:
These activities are combined with the following aspects:
The hours dedicated to each activity are detailed as follows:
TRAINING ACTIVITIES | HOURS OF SUBJECT | % PRESENCE |
---|---|---|
Virtual sessions | 15 hours | 100% |
Master classes | 4 hours | 0 |
Personal study of basic material | 60 hours | 0 |
Reading of complimentary material | 32 hours | 0 |
Realization of practical cases and self-evaluation tests | 45 hours | 0 |
Tutoring | 16 hours | 0 |
Collaborative work (forums and/or discussion groups) | 7 hours | 0 |
Final on-site exam | 1 hour | 100% |
Total | 180 hours | - |
You can personalize your study plan choosing the type of activity that best matches your profile. The tutor will advise you and help you elaborate your study plan. S/he will always be available to guide throughout the course.
The section Basic Bibliography is essential for the course. If any document (reading, article,…) is not available in the virtual classroom, you will have to find it by other means: UNIR bookshop, virtual library…
The necessary texts for the study of this subject have been elaborated by UNIR and are available in a digital format to consult, download or print inthe virtual classroom.
The evaluation system is based on the following numerical chart:
0 - 4, 9 | Suspenso | (SS) |
5,0 - 6,9 | Aprobado | (AP) |
7,0 - 8,9 | Notable | (NT) |
9,0 - 10 | Sobresaliente | (SB) |
The grade is made up of two components:
The exam is done at the end of the four-month period and is ON-SITE and COMPULSORY. It comprises the 60% of the final grade and so that the grade obtained in this exam is added to the final grade it is obligatory to PASS it.
The continuous evaluation comprises the 40% of the final grade. This 40% of the final grade consists of the grades obtained in the different training activities carried out during the four-month period.
EVALUATION SYSTEM | WEIGHTING min - max |
---|---|
Student participation (sessions, forums) | 0% - 40% |
Study cases | 0% - 40% |
Self-evaluation test | 0% - 40% |
On-site final exam | 60% - 60% |
Academic background: PhD in Human Geography from UCM (2002), EMBA from IESE Business School (2009) and Masters in Cultural Management from the UCM (2005). She has graduated from the International Faculty Program from IESE (2014) and the Senior Management Program from UNIR (2018)
Professional experience:20 years of experience as a higher education professional (lecturing, research, and management), and as a strategic marketing tourism consultant. As a lecturer, she has focused in Strategy, Business Environment, and Strategic Marketing.
Research lines: Senior Tourism / Sustainable Tourism / Strategic Marketing.
Studying online means you can organize your study as you wish, as long as you meet the due dates of the different assignments (activities, tasks and tests). In order to help you, we propose the following steps:
Please, take into account the following tips…