Subject name |
Strategic Management of Information |
Study |
Master in Business Administration |
ECTS |
3 |
Four-month period |
Second module |
Type of subject | Compulsory |
Strategic Management deals with the highest level of thinking of the organization. Concept of a pluribus unum is strictly tied to metaphors of organization such as a living organism or political system. Regardless of tactics and operational activities, helmsman should precisely know where the ship is, what are the destination, obstacles and ship’s condition. It is obvious that, too often, companies suffer lack of complete and coherent information management system. Labels as data governance or MIS cover many specific weaknesses of various extents.
The idea of thinking globally and acting locally is vivid and actual, but effective management needs changing organizational culture and imprinting certain, tailored communication and information patterns. Last challenge, or rather area of challenges, is implementing and maintaining adequate balance between management meant as authority and using crowdsourcing within the company and cross the business environment. Setting a considered logical and business architecture ―consisting of social media, business intelligence, management by objectives― allows organizations, at least, to keep up the pace of business environmental changes. Simultaneous regarding human, purpose, process and effectiveness, approaches to success results in agility and credibility to stakeholders. Especially, the three main at the strategic management level: board, company crew and client. It becomes more and more crucial because of the increasing concentration on customer needs and experience. And, in this domain every stakeholder is a client of a strategic management of information.
General Competences
Specífic Competences
Transversal Competences
Unit 1. Introduction to Strategic Management of Information
Organizational environment. What is the goal of the organization?
Organizational metaphors
Information, knowledge, application
Predictable and unpredictable. To manage means to decide.
Vision, mission and goals. Business Processes, KPI’s
Business intelligence (DataWareHouse, OLAP)
Bibliographical References
Master Class
Unit 2. Who. Roles and transformations
Stakeholders. Identification and relation management. Adding value
Knowledge – methodology and application
Knowledge ready – structures and users. Transforming data into knowledge
Explicit and tacit knowledge. Johari’s window and readiness to change
Involvement – sharing and contributing. Group wisdom and professional community
Context, communication process, statement lifecycle, janitor John, tailoring language. Epic vs. elevator speech
Master Class
Unit 3. Knowledge Management value chain
Information entities. Taxonomy
Information and knowledge lifecycle
Information ownership and quality
Information management strategy
Master Class
Unit 4. Community and knowledge
Social tools
Lessons learned
Versioning and topicality
From knowledge era to era of relations
Identify, analyse, propose, decide
Consequences of implementing knowledge bases
Bibliographical References
Master Class
Unit 5. Decision-making. Agility and stability
Art of management, art of understanding. ERP class applications
Leadership. Human face of business policy
ERP Extended: CRM, SRM, SCM, Mobility, E-Business
Orchestration and harmonization. Balance between authority and group wisdom
Dashboard and consequences of data governance
Bibliographical References
Master Class
Unit 6. Practical approach to introducing tools supporting strategic management of information
Introduction
Analysis phase and defining customers’ requirements
Usual obstacles and resistance factors
Key success factors, quick wins
Market overview of top tools available
Implementation and post implementation phase
Master Class
The different tasks and activities programmed during the semester have been developed with the goal of adapting the learning process to the different capabilities, necessities and interests of the students.
The activities included in the subject are:
In the weekly program you can find the specific tasks you need to complete in this subject.
These activities are combined with the following aspects:
The hours dedicated to each activity are detailed as follows:
Assignments |
Hours |
Assistance to virtual classes |
10 |
Basic material study | 14 |
Additional resources readings |
9 |
Task and practice cases | 19 |
Self-evaluation test |
13 |
Individual and group tutoring |
13 |
Collaborative work, forums, debates, etc. | 12 |
Master's Dissertation work development | - |
Final evaluation | - |
Total |
90 |
Basic bibliography
The necessary texts for the study of this subject have been elaborated by UNIR and are available in a digital format to consult, download or print inthe virtual classroom.
The evaluation system is based on the following numerical chart:
0 - 4.9 |
Suspenso (D) |
(SS) |
5.0 - 6.9 |
Aprobado (C) |
(AP) |
7.0 - 8.9 |
Notable (B) |
(NT) |
9.0 - 10 |
Sobresaliente (A) |
(SB) |
The grade is made up of two components:
On-site final exam (60%). At the end of the semester, you need to assist a mandatory on-site final exam. You need to pass the final exam so the grade obtained from the assignments (continuous assessment) is summed up to the final grade of the subject.
Continuous assessment (40%): this type of assessment will be measured through the different assignments you need to complete during the course:
Remember that you can check the points (value) of each assignment in the weekly program.
Assessment method |
Min. Score |
Max. Score |
Participation in forums, classes, etc. |
0% |
15% |
Task, practice cases and activities |
0% |
15% |
Additional readings |
0% |
10% |
On-site final exam |
0% |
60% |
Usamah Afifi
Education: Mr Afifi has studied an Executive Management Program at London Business School (2009). He has previously achieved an International Master in Business Administration (1998) at Warsaw University of Technology School of Business and a Master in Science (Aerospace Engineering) (1997) at Warsaw University of Technology.
Professional experience: Usamah Afifi has over 19 years of experience in general management/ sales (P&L), deal making, value added management consulting, services business transformation and complex systems integration. Mr. Afifi has directly contributed to over 40 mln $ of sales signings/ revenue, while keeping healthy Net Profit & cost bottom-lines. Responsibilities on these assignments have included full cycle from executive sales to project delivery program management (PMP certified), in areas combining Business Transformation and Technology. He has experience working in countries like Germany, France, Russia, Portugal, Romania, Czech, Poland, Netherlands, UAE etc. He also has experience as lecturing professor at the Warsaw University of Technology School of Business at the International and Executive MBA Program.
Lines of research: Pending research as part of certification in psychology about modelling best beliefs and behaviours of leaders to accelerate business results. Executive sales and deal making and value added negotiation processes. Practical engagement in research with IBM Watson Lab and IBM centres of competences developing new business solutions for customers that allow them to transform their business. Scientific articles in Aerospace industrial research publication.
Studying online means you can organize your study as you wish, as long as you meet the due dates of the different assignments (activities, tasks and tests). In order to help you, we propose the following steps:
Remember that in the virtual classroom of the master you can check how the different tools of the virtual classroom work: email, forum, online classes, sending the tasks, etc.
Please, take into account the following tips…
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